Using hybrid events to expand your reach and ROI while embracing the unknown with 1Source Events.

  

“Almost 50% of corporate event attendees consider hybrid events the ideal format for the future, compared to exclusively in-person or virtual-only events, according to Metrigy Research. Businesses are embracing this new reality. In 2021, 64% of businesses say they’re increasing their virtual events, and 58% say they’re planning for a mix of virtual and in-person events.” (Addressing the Biggest Challenges of Hosting Hybrid Events, 2021) 

Here are a few reasons hybrid events are here to stay, and how you can be ready for them:  

• Sky’s the Limit – Grow your Reach  

• • Hybrid events allow you to expand your global reach.  In addition, you’ll save money on large-scale hotel stays, plane tickets, meals, and large conference rooms while delivering the same experience to both digital and in-person attendees.   

• • 1Source Events has experience and expertise in creating the virtual component for your hybrid event.  Although digital attendees may not be in the same location, they will have the same access to the speaker’s presentation, all interactive components, icebreaker activities, and sponsor engagement.   

• Heighten ROI  

• • Does your event have sponsors?  Hosting a hybrid event boosts sponsor recognition continuously once the live event is over.  Your sponsors will not only have exposure during the live conference; they can also be displayed during the highlight videos and reels to broaden their exposure.    

• • By recording virtually, you can repurpose key moments from your event.  Our editing team at 1Source Events offers services such as highlight videos and marketing reels to continually drive engagement.   

• Embrace the Unknown  

• • There is a wide array of comfort levels when it comes to travel.  Some businesses, universities, associations, and non-profits prefer the comfort and safety of attending and producing conferences digitally.    

• • Schedules can change.  Allowing presenters and attendees to choose if they attend a conference in person or digitally provides more flexibility.   

• • People are busy.  Hosting in-person-only events may exclude presenters or attendees that do not have the availability to travel.  By allowing for pre-records or virtual presentations, you remove all barriers.    

1Source Events makes your event effective, engaging, and productive by creating custom virtual event experiences with your goals, end-users, and preferences in mind. Contact us today to review your virtual event strategy at info@1sourceevents.com.